哈雷·芬克尔斯坦：东契奇77x是粉丝文化与商业新蓝图

记者Ryan Ward报道，Shopify公司总裁哈雷·芬克尔斯坦（@harleyf）表示：“每隔一段时间，就会有人在文化和商业领域改变游戏规则。卢卡·东契奇就是其中之一，而77x就是这样的时刻。这是粉丝文化和运动员向企业家转型的新蓝图，只有Shopify能够实现这一愿景。从粉丝宇宙中的店面到嵌入直播体验的结账功能，Shopify正是为这种雄心壮志而构建的。我们正在构建商业的未来，卢卡正在构建粉丝文化的未来——而77x将二者结合在一起。”

“Every so often, someone changes the game in both culture and commerce. Luka Dončić is one of them, and 77x is one of those moments," said Harley Finkelstein (@harleyf), President of Shopify (@Shopify). "It’s a new blueprint for fandom and the athlete-to-entrepreneur journey, and it could only be powered by Shopify. From storefronts inside fan universes to checkouts embedded in live experiences, Shopify is built for this scale of ambition. We’re building the future of commerce, Luka’s building the future of fandom – and 77x brings them together."