Google增强分析>未跟踪的自定义维度

Question

我们有一个使用增强分析的网站。在查看产品列表的页面上，跟踪代码如下所示：

window.ga=window.ga||function(){(ga.q=ga.q||[]).push(arguments)};ga.l=+new Date;
ga.l = +new Date;
ga('create', 'xxxxxx', 'auto', {
    anonymizeIp: true
});

ga('require', 'ec');
ga('set', 'currencyCode', 'EUR');
ga('ec:addImpression', {
    'id': '5',
    'name': 'Lorem Ipsum',
    'category': 'Lorem',
    'list': 'lorem-list',
    'dimension1': '15',
    'dimension2': 'Lorem'
});
ga('ec:addImpression', {
    'id': '6',
    'name': 'Lorem Ipsum',
    'category': 'Lorem',
    'list': 'lorem-list',
    'dimension1': '16',
    'dimension2': 'Lorem'
});
ga('ec:addImpression', {
    'id': '7',
    'name': 'Lorem Ipsum',
    'category': 'Lorem',
    'list': 'lorem-list',
    'dimension1': '17',
    'dimension2': 'Lorem'
});    
ga('send', 'pageview');

印象是正确测量的(id、名称、类别、列表等)，但自定义维度(dimension1和dimension2)对于所有测量似乎都是空的(已经收集了3周)。

据我所知，代码与文档中的声明完全相同：https://developers.google.com/analytics/devguides/collection/analyticsjs/enhanced-ecommerce#measuring-activities

我在监督什么？

更新:根据要求，使用chrome GA:debug的(匿名)调试日志，其中似乎正确提供了尺寸：

analytics_debug.js:10 Running analytics_debug.js. This script is intended for testing and debugging only.
log @ analytics_debug.js:10
J @ analytics_debug.js:9
(anonymous) @ analytics_debug.js:76
(anonymous) @ analytics_debug.js:76
analytics_debug.js:10 Initializing Google Analytics.
analytics_debug.js:10 Loading resource for plugin: ec
analytics_debug.js:10 Loading script: "https://www.google-analytics.com/plugins/ua/ec.js"
analytics_debug.js:10 Running command: ga("create", "UA-xxx-1", "auto", {anonymizeIp: true})
analytics_debug.js:10 Creating new tracker: t0
analytics_debug.js:10 Auto cookieDomain found: "myclient.nl"
analytics_debug.js:10 This field cannot be set in a create method. Please use ga("set", "anonymizeIp", true);
log @ analytics_debug.js:10
J @ analytics_debug.js:9
Td @ analytics_debug.js:13
ad @ analytics_debug.js:51
Z.create @ analytics_debug.js:69
Y.b.(anonymous function) @ analytics_debug.js:38
jf.R @ analytics_debug.js:68
jf.H @ analytics_debug.js:66
Z.P @ analytics_debug.js:73
cd @ analytics_debug.js:59
A @ analytics_debug.js:59
(anonymous) @ analytics_debug.js:76
(anonymous) @ analytics_debug.js:76
analytics_debug.js:10 Running command: ga("require", "ec")
analytics_debug.js:10 Waiting on require of "ec" to be fulfilled.
analytics_debug.js:10 Registered new plugin: ga(provide, "render", Function)
analytics_debug.js:10 Running command: ga("require", "ec")
analytics_debug.js:10 Waiting on require of "ec" to be fulfilled.
analytics_debug.js:10 Executing Google Analytics commands.
analytics_debug.js:10 Registered new plugin: ga(provide, "ec", Function)
analytics_debug.js:10 Running command: ga("require", "ec")
analytics_debug.js:10 Plugin "ec" intialized on tracker "t0".
analytics_debug.js:10 Running command: ga("set", "currencyCode", "EUR")
analytics_debug.js:10 Running command: ga("ec:addImpression", {id: "1", name: "xxxx", category: "xxx", list: "xxxx", dimension1: "7", dimension2: "xxx"})
analytics_debug.js:10 Running command: ga("ec:addImpression", {id: "2", name: "xxxx", category: "xxx", list: "xxxx", dimension1: "7", dimension2: "xxx"})
analytics_debug.js:10 Running command: ga("ec:addImpression", {id: "3", name: "xxxx", category: "xxx", list: "xxxx", dimension1: "7", dimension2: "xxx"})
analytics_debug.js:10 Running command: ga("ec:addImpression", {id: "7", name: "xxxx", category: "xxx", list: "xxxx", dimension1: "7", dimension2: "xxx"})
analytics_debug.js:10 Running command: ga("ec:addImpression", {id: "8", name: "xxxx", category: "xxx", list: "xxxx", dimension1: "7", dimension2: "xxx"})
analytics_debug.js:10 Running command: ga("send", "pageview")
analytics_debug.js:10 
Sent beacon:

analytics_debug.js:10 _j1                                              (&jid)       
analytics_debug.js:10 adSenseId                                        (&a)         xxxxxxxxx
analytics_debug.js:10 apiVersion                                       (&v)         1
analytics_debug.js:10 clientId                                         (&cid)       xxxxxxxxx
analytics_debug.js:10 currencyCode                                     (&cu)        EUR
analytics_debug.js:10 ec:impression list "1" name                      (&il1nm)     xxx
analytics_debug.js:10 ec:impression list "1" product "1" category      (&il1pi1ca)  xxx
analytics_debug.js:10 ec:impression list "1" product "1" dimension "1" (&il1pi1cd1) 7
analytics_debug.js:10 ec:impression list "1" product "1" dimension "2" (&il1pi1cd2) xxx
analytics_debug.js:10 ec:impression list "1" product "1" id            (&il1pi1id)  1
analytics_debug.js:10 ec:impression list "1" product "1" name          (&il1pi1nm)  xxx
analytics_debug.js:10 ec:impression list "1" product "2" category      (&il1pi2ca)  xxx
analytics_debug.js:10 ec:impression list "1" product "2" dimension "1" (&il1pi2cd1) 7
analytics_debug.js:10 ec:impression list "1" product "2" dimension "2" (&il1pi2cd2) xxx
analytics_debug.js:10 ec:impression list "1" product "2" id            (&il1pi2id)  2
analytics_debug.js:10 ec:impression list "1" product "2" name          (&il1pi2nm)  xxx
analytics_debug.js:10 ec:impression list "1" product "3" category      (&il1pi3ca)  xxx
analytics_debug.js:10 ec:impression list "1" product "3" dimension "1" (&il1pi3cd1) 7
analytics_debug.js:10 ec:impression list "1" product "3" dimension "2" (&il1pi3cd2) xxx
analytics_debug.js:10 ec:impression list "1" product "3" id            (&il1pi3id)  3
analytics_debug.js:10 ec:impression list "1" product "3" name          (&il1pi3nm)  xxx
analytics_debug.js:10 ec:impression list "1" product "4" category      (&il1pi4ca)  xxx
analytics_debug.js:10 ec:impression list "1" product "4" dimension "1" (&il1pi4cd1) 7
analytics_debug.js:10 ec:impression list "1" product "4" dimension "2" (&il1pi4cd2) xxx
analytics_debug.js:10 ec:impression list "1" product "4" id            (&il1pi4id)  7
analytics_debug.js:10 ec:impression list "1" product "4" name          (&il1pi4nm)  xxx
analytics_debug.js:10 ec:impression list "1" product "5" category      (&il1pi5ca)  xxx
analytics_debug.js:10 ec:impression list "1" product "5" dimension "1" (&il1pi5cd1) 7
analytics_debug.js:10 ec:impression list "1" product "5" dimension "2" (&il1pi5cd2) xxx
analytics_debug.js:10 ec:impression list "1" product "5" id            (&il1pi5id)  8
analytics_debug.js:10 ec:impression list "1" product "5" name          (&il1pi5nm)  xxx
analytics_debug.js:10 encoding                                         (&de)        UTF-8
analytics_debug.js:10 hitType                                          (&t)         pageview
analytics_debug.js:10 javaEnabled                                      (&je)        0
analytics_debug.js:10 language                                         (&ul)        en-us
analytics_debug.js:10 location                                         (&dl)        https://www.myclient.nl/xxxx
analytics_debug.js:10 screenColors                                     (&sd)        24-bit
analytics_debug.js:10 screenResolution                                 (&sr)        1680x1050
analytics_debug.js:10 title                                            (&dt)        xxxxx - myclient
analytics_debug.js:10 trackingId                                       (&tid)       UA-xxxx-1
analytics_debug.js:10 viewportSize                                     (&vp)        1610x494

Answer 1

我的假设是有两个问题。

1)您正在使用产品范围的自定义维度。

由于您的自定义维度是产品范围的，重要的是要注意，在增强电子商务的所有阶段，这些维度都不会归属于ID。这意味着自定义维度将只有与发送它的命中相关的数据。在这种情况下，您能够检索的唯一指标是“Impressions”。如果您想要查看此自定义维度与其他相关指标，那么您需要将其包含在每个增强的电子商务点击中。

更多增强电子商务属性信息的链接：https://support.google.com/analytics/answer/6014841?hl=en#product_attribution

这就引出了以下问题：

2)您的自定义维度可能使用了错误的指标。

由于这些维度仅与发送它们的点相关，并且给定您提供的示例，因此可以创建的唯一报告是：

尺寸：

维度1、维度2

指标：

印象

在提供的自定义报告示例(具有作者/页面视图)中，使用的指标是页面视图。由于您的维度不是命中级别维度，与页面视图命中率一起发送，因此这些自定义维度没有可用的“pageview”指标，这导致它们为空。