GEM优化|从素材+定向+出价到结构+信号+创意+意图：门店投放的升级路径

{
  "store_ledger": {
    "name": "全屋定制家居馆四类资产台账",
    "principle": "账户不是消耗工具, 是经过真金白银市场验证的价值高地; 素材是一次性的, 数据资产是复利的",
    "assets": [
      {"type": "结构资产", "items": ["账户层级", "命名规范", "计划分工", "预算分配规则"], "rule": "骨架不散, 换人换代理换平台平移复用"},
      {"type": "数据信号资产", "items": ["CPC-Q/CTR-Q/CVR-Q基准线", "验证过的人群包", "否定词库", "时段设备地域规律"], "rule": "喂下一轮的粮食, 越攒越准"},
      {"type": "创意资产", "items": ["跑赢的标题钩子", "文案结构", "图文组合"], "rule": "素材会过期, 模式不会"},
      {"type": "对话意图资产", "items": ["问板材环保", "问五金品牌", "问售后年限", "追问轮次"], "rule": "答案页独有的瞄准镜, 专人每周归档"}
    ],
    "monthly_check": ["结构乱不乱", "基准全不全", "创意模式沉淀没", "意图信号采没采"],
    "note": "四样都在预算变家底, 四样皆空预算变流水"
  }
}

# 对话意图资产归档（门店版）：答案页信号采集周报
# 口径: 列表页丢的是点击, 答案页丢的是意图; 各平台开放能力以当期公告为准
INTENT_FIELDS = ["asked_topics", "followup_rounds", "price_compared", "aftersale_asked", "decision_stage"]

def weekly_archive(dialogs):
    # 诊-建-优-测的"诊": 意图信号采没采, 采了就归档成下周瞄准镜
    archive = []
    for d in dialogs:
        record = {f: d.get(f) for f in INTENT_FIELDS}
        archive.append(record)
    hot_topics = {}
    for r in archive:
        for t in (r["asked_topics"] or []):
            hot_topics[t] = hot_topics.get(t, 0) + 1
    return {"records": len(archive), "hot_topics": dict(sorted(hot_topics.items(), key=lambda x: -x[1]))}

if __name__ == "__main__":
    demos = [
        {"asked_topics": ["板材环保", "五金品牌"], "followup_rounds": 5, "price_compared": True, "aftersale_asked": True, "decision_stage": "比价中"},
        {"asked_topics": ["五金品牌", "售后年限"], "followup_rounds": 3, "price_compared": False, "aftersale_asked": True, "decision_stage": "询价中"},
        {"asked_topics": ["板材环保"], "followup_rounds": 2, "price_compared": False, "aftersale_asked": False, "decision_stage": "了解中"},
    ]
    print("本周意图归档:", weekly_archive(demos))
    print("口径: 问板材/问五金/问售后正是决策临界点, 归档成下周投放的瞄准镜")
    print("口径: 你不采集不归档, 这些信号就永远流失")